Re:Activism is a big urban game originally designed by Colleen Macklin of the PETLab at Parsons New School of Design. The Emergent Game Group is working to develop a more modular and casual version of the game that can be run by museums or historical centers. In this game, players race through the city of Atlanta to sites of historical activism where they complete challenges that help learn about these events and issues. Re:Activism is a powerful game that teaches players while they play.

The aim of the {egg} version of the game is to streamline the game processes both for the players and for the moderators; to develop a modular design for the game that organizes the content thematically; and to design a framework for the game that can be used by museum staff in order to create content and run the game without {egg} support.