Tiamat Media is an ARG designed by Georgia Tech students as part of Celia Pearce’s project studio, the Emergent Game Group. The game launched over Labor Day weekend 2013 at Dragon Con, the largest multimedia fan conventions in the country. It was designed to fit within the socio-cultural context of the convention, appropriating established convention actions into the design.
Our narrative revolved around the fictional company we created called Tiamat Media. Tiamat Media is a publishing company that specializes in publishing fan artwork. It operates under the guise of helping fans spread their artwork and encouraging fan empowerment. Unbeknownst to the outside, however, Tiamat’s true intentions are to steal these works and publish them as their own. The goal of the players is to peel back the facade of Tiamat Media and discover the sordid truth about the company. Players must then team up with those fighting against the company in order to turn the company from its evil ways.